![]() How will you get your product to the distributor?Ī Conversation Guide for Farmers and Distributors Skip to A Conversation Guide for Farmers and DistributorsĬlear communication of expectations is crucial to begin a successful farmer-distributor relationship.What is the target sales volume you hope to achieve by selling through a distributor? Is this enough to cover the additional input costs?.What is your current sales volume per week? How will your other customers be affected if you work with a distributor? If you plan to sell to more than one distributor, will you have enough product?.What is your current labor capacity for product, postharvest operations, sales, transportation, and other aspects of production?.What is your current production capacity? Will you be able to expand production if demand increases?.What products do you want to sell through a distributor? When are these products available throughout the year? Will you be able to supply the distributor with consistent product throughout your growing season?.What market are you targeting by working through a distributor? Do you have any preexisting relationships with these types of customers?.What is your goal for working with a food distributor? How does this fit into your current and future business plan?. ![]() Consider the following questions as they relate to your operation to make sure that this is the best market outlet to pursue. Is Distribution Right for You and Your Business? Skip to Is Distribution Right for You and Your Business?Īs a farmer trying to grow your business, you would like to pursue working with a distributor. This information will be useful to owners of small and medium-sized farms who have not previously sold their products to a distributor. In this publication, we provide guidance to farmers and producers who are considering selling to distributors. On-farm operations, product packaging, marketing, pricing, food safety certifications, and logistics are all components that need to be carefully considered to create a successful relationship with a distributor. You can access different markets to increase sales volume and brand presence.Īlthough the benefits may be great, working with a distributor comes with challenges and requirements that are very different from those of direct marketing.You can reduce the time and resources spent on marketing directly to consumers to focus more on production.You can sell larger volumes of product more efficiently than selling directly to consumers.As a farmer or producer, selling product to a distributor offers a variety of benefits: Institutions such as schools, universities, and hospitalsīy nature, distributors are the intermediate step in the supply chain between farmers and consumers, making a distributor a door through which farmers and producers can reach many customers and market opportunities.Distributors typically sell to one or more of the following groups: Wholesale distributors play a key role in the food system by purchasing, aggregating, and transporting large volumes of food and distributing it to their customers.
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